東京ADC（東京アートディレクターズクラブ）創立40周年を記念してのADC賞受賞作品展。応募作約9,000点の中から選ばれた受賞作品を展示。92年度の作品は、バブル掲載崩壊前の華やかさと、崩壊後の落ち着いた傾向とが交錯しており、広告も商品そのものより企業をイメージ化したものが多かった。

This was an exhibition of works which have won awards at the ADC. It was commemoration of the 40th anniversary of the Tokyo ADC. The awardwinners chosen from about 9000 entries. In the works shown in this 1992 exhibition the splendor that existed before the economic bubble burst and the settled down trends that followed the burst are blended. Many are more a presentation of the image of the corporation rather than an advertisement or the product itself. 

アートディレクター

Art Director

神奈川県生まれ。神奈川工業高校工芸図案科卒業。桑沢デザイン研究所卒業。1964年ライトパブリシティ入社。1975年浅葉克己デザイン室設立。1990年地球に現存する幻の象形文字・ナシ族トンパ文字を探して、中国雲南省麗江を訪ね、gggで新作の個展を開く。近年の代表作として、セゾングループ「お手本は自然界」、西武百貨店「おいしい生活」、サントリーオールド「飲む時はただの人」、日清食品「シュワルツェネッガー食べる」、武田薬品「いやはや鳥人だ」などの広告活動がある。1964年日宣美特選、1974・79・89年ADC会員賞、1980年毎日デザイン賞、1989年日本宣伝賞・山名賞、1990年ADC会員賞・原弘賞など受賞多数。東京ADC会員。JAGDA会員。東京TDC会長。

1940年神奈川県生まれ。桑沢デザイン研究所、佐藤敬之輔タイポグラフィ研究所、ライトパブリシティを経て、75年浅葉克己デザイン室を設立。以後アートディレクターとして、日本の広告デザインの歴史に残る数多くの作品を制作。代表的な仕事に、西武百貨店「おいしい生活」、サントリー「夢街道」、武田薬品「肉体疲労にAじゃないか」、キリンビバレッジ「日本玄米茶」パッケージデザインなど。中国に伝わる生きている象形文字「トンパ文字」に造詣が深い。日宣美特選、東京TDC賞、毎日デザイン賞、日本宣伝賞・山名賞、日本アカデミー賞最優秀美術賞、紫綬褒章、東京ADCグランプリ、旭日小綬章など受賞多数。東京TDC理事長、東京ADC委員、JAGDA会長、AGI（国際グラフィック連盟）日本代表、桑沢デザイン研究所10代目所長、東京造形大学・京都精華大学客員教授。卓球6段。

Born in Kanagawa Prefecture, he graduated from the Industrial Art Design Department of Kanagawa Kogyo High School as well as from the Kuwasawa Design Institute. He joined Light Publicity in 1964 ad established the Katsumi Asaba Design Room in 1975. He went to Yunnan, China, in 1990 to fine the illusive Nakhi pictographic script and had a one-man show of new works at the ggg. Recent works in advertising include "Nature is the Model" for the Saison Group, "A Delicious Life" for Seibu Department Store, "Highway of Dreams" for Suntory Old, "A Regular Guy when Drinking" for Suntory White and "Schwarzenegger Eats " for Nissin Foods among others. His many awards include JAAC Honorable Mention in 1985, the ADC Members Award in 1974, 1979 and 1989, the Mainichi Design Award in 1980, the Japan Advertising Prize, Yamana Award in 1989 and the ADC Members Hiromu Hara Award in 1990. He is a member of Tokyo ADC and JAGDA and Chairman of Tokyo TDC.

Born in Kanagawa Prefecture in 1940. After graduating from Kuwasawa Design School and working at Keinosuke Sato Typography Studio and Light Publicity, he founded Katsumi Asaba Design Studio in 1975. Many of his creations as an art director have made a lasting mark in the history of Japanese advertising design. Representative works include landmark ads for Seibu Department Stores, Suntory and Takeda Pharmaceutical Company, and package design for Kirin tea. Asaba is an expert on Dongba, an ancient pictorial script still used in some areas of China. He has received numerous awards, including the Japan Advertising Artists Club Special Prize, Tokyo Type Directors Club Award, Mainichi Design Prize, Japan Advertising Awards Yamana Prize, Japan Academy Prize for Outstanding Achievement in Art Direction, Tokyo Art Directors Club Grand Prix, and two decorations from the Japanese Government: a Medal with Purple Ribbon; and the Order of the Rising Sun, Gold Rays with Rosette. Asaba is chairman of the Tokyo Type Directors Club, a committee member of the Tokyo Art Directors Club, president of JAGDA (Japan Graphic Designers Association), Japan representative in the Alliance Graphique Internationale, director of Kuwasawa Design School, and visiting professor at Tokyo Zokei University and Kyoto Seika University. He has a 6th level ranking in table tennis.

’92 Tokyo ADC 受賞作品展

会場写真

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