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  • Coming immediately after the start of the new Reiwa era introduced on May 1, this exhibition was a retrospective review of the three decades of the just completed Heisei era, a period of dynamic transformations in Japanese society. On display were posters created during the Heisei years (1989-2019) gleaned from the archives of the DNP Foundation for Cultural Promotion. The exhibition was divided into five sections, each covering a span of five to six years. The first section evoked a lingering sense of the high-flying years of Japan's "bubble economy"; but subsequently, after the bubble burst and the nation weathered the recession of 2008, the heady days of mass production and mass consumption ended, and demand shifted from material goods to sources of personal fulfillment. Major changes occurred: the advent of the mobile phone, the development of desktop printing, increasingly serious environmental concerns, the arrival of the Internet-driven society. Against this backdrop the exhibition examined how graphic design changed during the Heisei years, and what impact visual communication had on the era. By reviewing the events of Heisei, it was hoped the exhibition would shed a ray of light on the pathway into the new Reiwa era.

  • ID


  • Exhibition Name


  • Period

    June 29, 2019–August 17, 2019

  • Exhibition Type

    Traveling exhibition from CCGA to ddd

  • Venue

    ddd Uzumasa, Kyoto

  • Featured Designers


  • Poster Designers

  • June 29, 2019
    Gallery Tours
    kyoto ddd gallery


    Photographer: YOSHIDA Akihito

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