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Graphic Design of Food

  • Eating is an activity essential to all living beings, and food is closely connected to changes in our lifestyles. As humans, our interest in food is not limited to matters of taste - a quest for delicious or gourmet food - but extends broadly to considerations of nutritional value, safety, and even matters relating to trade and distribution: where and by whom it was produced, whether it is traded fairly, etc. Issues surrounding food thus inevitably affect how humanity will live and thrive in the future. Posters and other graphic works contain numerous representations of food mirroring the times when they were created. Posters of chocolate in the immediate postwar period, for example, reflect the special yearning for and joy derived from sweets in 1hose impoverished times, and works that beautifully depict fruits and vegetables evince a humble respect and appreciation toward the earth that produces them. Through this exhibition of posters and magazine illustrations painstakingly crafted by designers to convey the power of food, visitors were able to probe our relationship with food today.

  • ID


  • Exhibition Name

    Graphic Design of Food

  • Period

    October 17, 2020–December 19, 2020

  • Exhibition Type

    Traveling exhibition from CCGA to ddd

  • Venue

    ddd Uzumasa, Kyoto

  • Poster Designers

  • Curator's Commentary
    posted on youTube

    Ms. Morizaki discussed what she sought to convey from the works selected from the DNP Graphic Design Archives collection on the theme of "food". She commented on three of the works and their designers. The first was an advertisement for caramel candy by Tadashi Ohashi. Created early in the postwar era, when the sale of candy and confections was freed from wartimes sumptuary constraints, it features a modern geometric pattern design that suggests the arrival of a new era. The second work, by Masuteru Aoba, wasn't an advertisement but rather a visual with written copy directly expressing an anti-war message. The text on the atomic bombing of Hiroshima, written in 10 languages, conveys his stance toward social design, his aim to make the whole world think about this critical issue. The third work was a poster created by Shigeo Fukuda. The work employs trompe-l'oeil, or trick art, and is filled with humor wit and irony. The designer uses motifs familiar to everyone conveying his message worldwide. Ms. Morizaki hoped that the video would inspire visitors to come to the gallery and see many works.

    ddd 「食のグラフィックデザイン」展 学芸員解説


Photographer: YOSHIDA Akihito

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