This exhibition, taking up the theme of "Branding and Art Director," put the spotlight on DRAFT's branding work, commencing with its participation in product development at various companies, including Mos Food Services, Lacoste and Kirin Brewery. It also focused on D-BROS and its work during its first 13 years, and used video presentations to introduce the unique work of nine directors currently in DRAFT's employ. The show shed light as never before on the appeal of DRAFT, i.e. Satoru Miyata, and on what DRAFT - a design group of like-minded art directors under Miyata's leadership - is up to today as it seeks to get to the core essence of things and to connect with society.
DRAFT: Branding & Art Director
April 24, 2009–June 05, 2009
Traveling exhibition from ggg to ddd
ddd Namba, Osaka